By: Brian J. Meli
If you make your living providing online content (read: publishing, entertainment, advertising, design, photography etc.) you’re already well aware that you can’t profit from someone else’s creative efforts without their permission. While you may find the intricacies of the various forms of intellectual property law elusive, it’s nevertheless likely you have a general grasp on the notion that it’s not ok to reproduce someone else’s images, songs, articles, or videos unless your compensating them for the right to do so. If you don’t understand that, you either aren’t in the online content business or you won’t be for very long.