By: Brian J. Meli
The human brain, with its billions of neurons and trillions of neural pathways, is thought to be able to process terabytes worth of information. Impressive as that might be, our brains cannot intuitively distinguish between health and wellness advertising containing scientifically proven efficacy claims and advertising that isn’t actually backed by sound medical research. The Federal Trade Commission (FTC), aware of this limitation, requires that all health claims be supported by competent and reliable scientific evidence.
Unfortunately, that’s where the popular brain training company Lumosity seems to have, if you’ll pardon the expression, had a brain fart.
and shutting down the illicit websites that notoriously traffic in all of the above. But there’s a new front in the war on intellectual property, one where the threat posed by counterfeited and pirated goods has quietly become just as insidious. Far from the big-box shelves, the online auctions and the Internet landing pages that have long been the front lines of this conflict; hidden in plain sight only a few taps away, lies a large and expanding commercial ecosystem rife with infringement activity—a place that, until recently, has operated largely outside the focus of brand enforcement officials. This relatively new and dangerous frontier is the mobile app marketplace.
Legalmatter 