Tag Archives: FCC

So Gallantly Streaming: Content, Cable and The Coming Battle Over How American’s Watch TV

 

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By: Brian J. Meli

Cord-cutting is a term thrown around so loosely these days that it’s become a well-worn noun, used in jest to describe the growing, technologically astute consumer class credited with bringing about the reversal in cable TV’s dominance. “Cord-cutters,” in addition to claiming responsibility for flagging cable TV subscription growth, and for being the source of sleepless nights for many a cable exec, are increasingly coming to represent a lifestyle choice—one championed by a generation of bold, resourceful young consumers who’ve never known a world without the Internet.

That choice: to refuse to pay for content they don’t want and never asked for.

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What Every Advertiser (And Ad Agency) Needs To Know About The FCC’s New Net Neutrality Rules, But Probably Doesn’t

 

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By: Brian J. Meli

As the smoke settles from the Federal Communications Commission’s recent decision to reclassify broadband service as a utility, and the tempest that is the net neutrality debate fades from the 24-hour news cycle, one could be forgiven for thinking it’s back to business as usual for broadband Internet service providers (ISPs). It’s also tempting to assume—what with net neutrality charting new highs in search volume, and Google News returning more than two million hits for the term—that everything worth writing about the subject has been written, several times over. But as we await the first lawsuits challenging the FCC’s authority to turn the broadband offerings of Comcast, Time Warner, AT&T & Co. into utility services, and the reinvigorated debate that comes with them, it’s important to understand that there’s more to this story than just making the Internet a more equal place. If you’re in the marketing or advertising business, a lot more. Because the FCC’s new Open Internet Order may soon bring changes to the way you do your job. Here’s how:

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Net Neutrality 2.0: Will The FCC’s New-Look Open Internet Be The Last Word?

 

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By: Brian J. Meli

2014 will, among other things, be remembered as the year the term ‘net neutrality’ was foisted upon the American public’s ever expanding e-lexicon. It began in earnest last January, when Verizon won its high-profile challenge to the FCC’s Open Internet Order, the official name for the Commission’s rules upholding the principle of net neutrality, requiring equal treatment for all web traffic without regard to source. The issue then picked up considerable steam in May when, in response to that ruling, FCC Chairman Tom Wheeler and his fellow commissioners approved a new plan that would scrap the concept of net neutrality as it was understood at the time, and create a new regulatory framework allowing Internet “fast lanes,” which deep-pocketed providers could pay for the privilege to use to push their content at higher speeds. You could say it reached fever pitch one month later when comedian John Oliver pilloried the FCC’s decision in this brilliantly conceived polemic, racking up eight million YouTube hits and cementing the issue in mainstream consciousness. Finally, as 2014 drew to a close, none other than President Obama himself voiced his unequivocal support for net neutrality in a direct address to the nation.

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An Equal Opportunity Internet: The Net Neutrality Endgame

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ByBrian J. Meli

A lot of ink was spilled last week over the U.S. District Court in Washington D.C. striking down the FCC’s Open Internet rules, better known by their catchier nom de plume: “net neutrality.” While there’s been no lack of coverage on the ruling, or prognostication on what it may mean for the future of the Internet, I’m inclined to add my own voice to the chorus; if for no other reason than to provide what I see as some needed perspective on the topic. If, in the process, I talk some of the digital doomsdayers back from the ledge a few steps, so be it.

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