Tag Archives: advertising

What Every Advertiser (And Ad Agency) Needs To Know About The FCC’s New Net Neutrality Rules, But Probably Doesn’t

 

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By: Brian J. Meli

As the smoke settles from the Federal Communications Commission’s recent decision to reclassify broadband service as a utility, and the tempest that is the net neutrality debate fades from the 24-hour news cycle, one could be forgiven for thinking it’s back to business as usual for broadband Internet service providers (ISPs). It’s also tempting to assume—what with net neutrality charting new highs in search volume, and Google News returning more than two million hits for the term—that everything worth writing about the subject has been written, several times over. But as we await the first lawsuits challenging the FCC’s authority to turn the broadband offerings of Comcast, Time Warner, AT&T & Co. into utility services, and the reinvigorated debate that comes with them, it’s important to understand that there’s more to this story than just making the Internet a more equal place. If you’re in the marketing or advertising business, a lot more. Because the FCC’s new Open Internet Order may soon bring changes to the way you do your job. Here’s how:

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Italian Government Goes Ballistic, Claims U.S. Gun Ad Infringes Its Copyright

David-rifle

 

 

 

 

 

 

 

 

 

By: Brian J. Meli

Say what you will about copyright law, it can lead to some seriously entertaining (and absurd) disputes.

Take this week’s news story about American gun manufacturer ArmaLite Inc.’s use of an altered image of Michelangelo’s David in an ad promoting its .50 caliber AR-50 assault rifle. In the ad (reproduced above) the famous renaissance statue is depicted cradling the high powered rifle instead of its signature slingshot; a weapon which, had David had actually wielded it, would’ve allowed him to fell most of the Philistine army before lunch.

The image has drawn harsh rebukes from the Italian government, and led to the Italian Culture Minister to call for the ad to be pulled, claiming: “an image of David, armed, offends and infringes the [Italian] law.” (loosely translated).

Really?

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