Tag Archives: ArmaLite

Italian Government Goes Ballistic, Claims U.S. Gun Ad Infringes Its Copyright

David-rifle

 

 

 

 

 

 

 

 

 

By: Brian J. Meli

Say what you will about copyright law, it can lead to some seriously entertaining (and absurd) disputes.

Take this week’s news story about American gun manufacturer ArmaLite Inc.’s use of an altered image of Michelangelo’s David in an ad promoting its .50 caliber AR-50 assault rifle. In the ad (reproduced above) the famous renaissance statue is depicted cradling the high powered rifle instead of its signature slingshot; a weapon which, had David had actually wielded it, would’ve allowed him to fell most of the Philistine army before lunch.

The image has drawn harsh rebukes from the Italian government, and led to the Italian Culture Minister to call for the ad to be pulled, claiming: “an image of David, armed, offends and infringes the [Italian] law.” (loosely translated).

Really?

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