By: Brian J. Meli
Cord-cutting is a term thrown around so loosely these days that it’s become a well-worn noun, used in jest to describe the growing, technologically astute consumer class credited with bringing about the reversal in cable TV’s dominance. “Cord-cutters,” in addition to claiming responsibility for flagging cable TV subscription growth, and for being the source of sleepless nights for many a cable exec, are increasingly coming to represent a lifestyle choice—one championed by a generation of bold, resourceful young consumers who’ve never known a world without the Internet.
That choice: to refuse to pay for content they don’t want and never asked for.
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