Tag Archives: Sony PlayStation Vue

So Gallantly Streaming: Content, Cable and The Coming Battle Over How American’s Watch TV

 

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By: Brian J. Meli

Cord-cutting is a term thrown around so loosely these days that it’s become a well-worn noun, used in jest to describe the growing, technologically astute consumer class credited with bringing about the reversal in cable TV’s dominance. “Cord-cutters,” in addition to claiming responsibility for flagging cable TV subscription growth, and for being the source of sleepless nights for many a cable exec, are increasingly coming to represent a lifestyle choice—one championed by a generation of bold, resourceful young consumers who’ve never known a world without the Internet.

That choice: to refuse to pay for content they don’t want and never asked for.

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