Tag Archives: computer-based cognitive training

Cognitive Dissonance: The Government’s Case Against Lumosity And The Science Behind Brain Training

lumosity

By: Brian J. Meli

The human brain, with its billions of neurons and trillions of neural pathways, is thought to be able to process terabytes worth of information. Impressive as that might be, our brains cannot intuitively distinguish between health and wellness advertising containing scientifically proven efficacy claims and advertising that isn’t actually backed by sound medical research. The Federal Trade Commission (FTC), aware of this limitation, requires that all health claims be supported by competent and reliable scientific evidence. 

Unfortunately, that’s where the popular brain training company Lumosity seems to have, if you’ll pardon the expression, had a brain fart.

Continue reading

Advertisements
Tagged , , , , ,
06880

Where Westport meets the world

Trademark and Copyright Law

The Stuff of Commerce, Technology and Intellectual Property Law

Technology & Marketing Law Blog

The Stuff of Commerce, Technology and Intellectual Property Law

All About Advertising Law

The Stuff of Commerce, Technology and Intellectual Property Law

Scholarly Communications @ Duke

The Stuff of Commerce, Technology and Intellectual Property Law

IP Breakdown

The Stuff of Commerce, Technology and Intellectual Property Law

The Stuff of Commerce, Technology and Intellectual Property Law

LIKELIHOOD OF CONFUSION®

Ron Coleman on the law affecting brands, the Internet & free speech

DuetsBlog

The Stuff of Commerce, Technology and Intellectual Property Law

D Gonzalez Law Group, LLC

The Stuff of Commerce, Technology and Intellectual Property Law

%d bloggers like this: