Tag Archives: generic

A Lawyer And A Marketing Guy Walk Into A Bar…To Discuss A Trademark.

By: Brian J. Meli

It sounds like the setup to a bad punchline. But with the benefit of a former career in content creation in the advertising industry, and a current career in content protection in the legal one, it could be the title of my future memoir.

iStock_000022620865_ExtraSmallThe fact is the marketing executive has always dreaded the call to/from the legal department, because it represents the demise of all that’s new, exciting and creative (i.e. everything that makes their job moderately interesting). As one former colleague put it, the advertising lawyer is the “No-Man,” named not so endearingly after his favorite word in the english language, as in “no, you can’t run that.” As far as your average brand manager or account director is concerned, a lawyer wouldn’t know a good creative concept if it walked up to him, introduced itself and then tried to strangle him with his Ferragamo necktie.

The lawyer meanwhile regards the marketing camp as a bunch of foolish risk-takers, naive to the unintended consequences of running a campaign without proper review. So who is right? Well, the fact is neither one would be doing his job very well if he wasn’t thinking along these lines. One of them gets paid to define the limits; the other to push them.  The question is: is there ever a time when the two can find common ground?  The answer: perhaps. Continue reading

Tagged , , , , , , ,
06880

Where Westport meets the world

Trademark and Copyright Law

The Stuff of Commerce, Technology and Intellectual Property Law

Technology & Marketing Law Blog

The Stuff of Commerce, Technology and Intellectual Property Law

All About Advertising Law

The Stuff of Commerce, Technology and Intellectual Property Law

Scholarly Communications @ Duke

The Stuff of Commerce, Technology and Intellectual Property Law

Aaron Sanders Law

The Stuff of Commerce, Technology and Intellectual Property Law

The Stuff of Commerce, Technology and Intellectual Property Law

LIKELIHOOD OF CONFUSION™

Ron Coleman on the law affecting brands, the Internet & free speech

DuetsBlog ®

The Stuff of Commerce, Technology and Intellectual Property Law

D Gonzalez Law

The Stuff of Commerce, Technology and Intellectual Property Law

%d bloggers like this: