By: Brian J. Meli
There’s a dangerous and all too common perception in the advertising industry that the client’s legal department has the agency’s back. On this subject I won’t mince words: they don’t. Your typical agency account director will fervently argue she’s developed a very close, strategic partnership with her clients that’s built on mutual trust. And my response to her is: it doesn’t matter; they still don’t.
I can say so without hesitation because the rules governing attorney ethical conduct demand that they don’t.