Daily Archives: July 8, 2013

FTC Issues Warning To Search Engines: We’re Watching You

By: Brian J. Meli

On June 24th the Federal Trade Commission’s Bureau of Consumer Protection sent several dozen strongly-worded letters to Internet search engines. Those letters served as a warning: clearly and prominently distinguish paid advertising from natural results or you may find yourselves in violation of Section 5 of the FTC Act, which prohibits unfair or deceptive trade practices. The rationale the FTC gave was equally straightforward: since the agency’s original guidance letters were distributed to search engines back in 2002, there has been a noticeable decline in the level of voluntary compliance.

Continue reading

Advertisements
Advertisements
06880

Where Westport meets the world

Trademark and Copyright Law

The Stuff of Commerce, Technology and Intellectual Property Law

Technology & Marketing Law Blog

The Stuff of Commerce, Technology and Intellectual Property Law

All About Advertising Law

The Stuff of Commerce, Technology and Intellectual Property Law

Scholarly Communications @ Duke

The Stuff of Commerce, Technology and Intellectual Property Law

Aaron Sanders Law

The Stuff of Commerce, Technology and Intellectual Property Law

The Stuff of Commerce, Technology and Intellectual Property Law

LIKELIHOOD OF CONFUSION™

Ron Coleman on the law affecting brands, the Internet & free speech

DuetsBlog ®

The Stuff of Commerce, Technology and Intellectual Property Law

D Gonzalez Law

The Stuff of Commerce, Technology and Intellectual Property Law

%d bloggers like this: