Monthly Archives: August 2013

Start-Up Basics, Part 1 – Laying The Right Foundation

By: Brian J. Meli

This is Part 1 of a two-part article on the legal basics of starting a business. Part 2 can be read here.

It starts with a great idea and ends with a thriving, profitable business. Every entrepreneur’s vision is the same: take a conceptually promising idea and with a lot of hard work and a healthy dose of ingenuity, turn it into a successful commercial enterprise. But as any entrepreneur worth his seed money knows, it’s always easier on paper than it is in execution. The reality is that, more often than not, the business goals of a start-up go unmet; the lofty dream of seven figure revenues, unfulfilled.

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Curing A Common Headache: Healthy Habits In Health And Wellness Advertising

Male Executive With Severe Headache - Isolated

By: Brian J. Meli

The healthcare industry is hands down the most regulated on the planet; and for many a good reason. As healthcare costs seem to be on an irrevocable ascent into the firmament, cracking down on anti-competitive behavior among healthcare providers is priority 1A of regulators. Last year, nearly half of all antitrust enforcement actions filed were against healthcare companies, according to the Federal Trade Commission’s annual report. But unfair competition is only part of the government’s oversight of the industry. Regulatory priority 1B, if you will, is protecting consumers from deceptive trade practices; a pursuit that extends well beyond the boundaries of the traditional healthcare sector.

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